Migros cancels all image campaigns in the 4th quarter
Migros has canceled all previously planned advertising campaigns throughout Switzerland for the fourth quarter and, in some cases, as early as September. This surprising, broad-based freeze on spending is linked to the reorganization of Migros’ entire marketing department, as media spokesperson Urs Peter Naef told *Werbewoche* in response to an inquiry.
Migros has canceled all planned image campaigns throughout Switzerland for the 4th quarter and in some cases already for September. This does not affect sales-related or product campaigns. As Migros spokesman Urs Peter Naef told Werbewoche, only those projects for which there were no obligations were canceled. The stop was initiated by Head of Marketing Oskar Sager. No information was available on the financial scope or the agencies affected.
According to Naef, the surprising freeze on spending across the board is linked to the reorganization of Migros' entire marketing. At the beginning of May 2008, the orange giant terminated all existing contracts with advertising agencies in order to review the agreements and standardize the conditions. (elk)
(Image Keystone)
According to Naef, the surprising freeze on spending across the board is linked to the reorganization of Migros' entire marketing. At the beginning of May 2008, the orange giant terminated all existing contracts with advertising agencies in order to review the agreements and standardize the conditions. (elk)
(Image Keystone)
