Migros Media: New Head of Reader Marketing and Subscription Service
Effective January 1, 2016, Zaira Noro will take over as head of the Reader Marketing and Subscription Services department at Migros-Medien. The 35-year-old succeeds Carina Schmidt, who is leaving the media company at the end of November 2015.
With Zaira Noro, Migros Media has been able to recruit a proven expert, according to a statement. She studied business administration with a specialization in marketing at the University of Applied Sciences Northwestern Switzerland. Zaira Noro has been working successfully for AZ Medien since 2011, most recently as Head of Marketing User Market for the Newspapers division.
Migros Media is the media house of Migros. With Migros Magazine in German-speaking Switzerland and Migros Magazine in French-speaking Switzerland, they produce Switzerland's second-largest weekly newspaper with a circulation of around 2.1 million copies. With 725'000 readers, the cooking magazine Saisonküche is one of the top three Swiss subscription magazines. The feel-good and sustainability magazine Vivai, the publications' online platforms, and corporate publishing services complete the portfolio.
