Migros launches "Generation M
Migros has given its sustainability initiative a name: «Generation M.» This term is intended to encompass all of the company’s efforts in the areas of health, consumption, employees, the environment, and society.
"Generation M" stands for Migros' broad commitment to sustainability, according to a statement on Thursday. With concrete promises to children and young people, Migros is setting goals for the coming years and actively communicating them. "Generation M" is not intended to be a one-sided corporate achievement of Migros. On the website Migros.ch/generation-m/en (online from February 26), Migros wants to cultivate an exchange with customers and motivate them to adopt a sustainable lifestyle.
Migros is launching "Generation M" with more than 30 promises, which it addresses to a selected child or young person on behalf of the entire Generation M. The new promises will be added on an ongoing basis in the following months. In the following months, new promises will be added continuously, according to the press release. Five examples show how the promises are structured:
Consumption: We promise Nuyen to reduce the total environmental impact of the packaging of its 250 best-selling products by 10 percent by 2013.
Health: We pledge to Deborah to provide running events for over 200,000 athletes each year as a major sponsor through 2015.
Environment: We promise Nik to reduce our electricity consumption by 10 percent by the end of 2020 compared with 2010.
Employees: We promise Manuela to continue offering apprenticeships to 3,300 young people over the next 3 years.
Company: We promise Lisa to raise awareness of environmental issues among 200,000 children and young people by 2015.
