Migros deal with Tamedia

Customer press The Migros magazine and its Swiss counterpart will increase their circulation by 22 percent from August, with 450000 additional copies going to participants in the Cumulus program who have not yet received the magazine. Around 400,000 of these will be printed by Tamedia at the Bubenberg Center by the end of the year. The rest will be distributed by Migros among its existing printing partners St. Galler Tagblatt AG, Edipresse and Ringier. In the next few weeks, the contract for the total circulation of around 2.5 million copies will be put out to tender again. The current advertising rates for the Migros magazine will remain valid until the end of the year. They will be increased by 10 percent at the beginning of 2005. A further adjustment may be made next spring, following an interim evaluation of reach by Wemf.
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