Migros says thank you in an emotional print campaign

What would a company be without its customers? Publicis is expressing Migros' gratitude to its customers in a new print campaign: A stand-alone advertising campaign raises awareness of the retailer's ethics program. Publicis uses images to communicate information about Migros' self-imposed commitment to sustainability in its business activities. In the campaign, buyers of Engagement products are brought together with their manufacturers. This is because products that are produced in an environmentally friendly, animal-friendly or socially responsible way are offered under the "Engagement" umbrella label. It is the countless buyers who, through their conscious product choices, make it possible for producers such as organic farmers or FSC foresters to work under fair conditions, according to Publicis.
The content of each of the five different subjects is always the same - a personal message of thanks from the manufacturer to someone on the buyer's side. A receipt integrated into the image explains the content of the individual engagement labels and reveals interesting, often unknown details. The series, initially with five subjects, has been running in major daily newspapers and magazines since mid-April.