Meyer Werbung does it secondhand for Piazza.ch
The Zurich-based advertising agency Meyer Werbung has already designed its third campaign for the online marketplace Piazza. A total of twelve ad spots and four radio spots are scheduled to air in three phases.
Why buy something new when there's Piazza? This is the message of the new campaign designed by the Zurich advertising agency Meyer Werbung for the Tamedia subsidiary Piazza. It is the third campaign since the launch of the online marketplace in summer 2005, according to the press release issued on Monday. In three stages, a total of twelve different subjects are to be placed, always showing the same object twice: once at the new price and once at the Piazza price, mentioning the signs of use, which are always so charming that they are not disturbing. For example, the rusk crumbs in the baby carriage, the broken cigarette in the lady's handbag, the slight indentation in the seat cushion of a sofa or the duck feathers on the jet ski. In addition, Meyer Werbung wrote four radio commercials in which a small ad presents itself, but it is so small and short that it only lasts ten seconds.
Responsible at Meyer Werbung:
Thomas Meyer (text and concept), Reto Zollinger (art direction).
