Metzgerlehner: Raiffeisen staged as an investment bank
Metzgerlehner Worldwide Partners has highlighted Raiffeisen as an investment bank in a nationwide advertising campaign. The campaign focuses on expertise and fairness.
The headlines are intended to convey the bank's high level of investment expertise on the one hand, and its honesty on the other. Raiffeisen wants to set itself apart from other banks. According to the advertisers, some investment banks promise their customers the moon. Raiffeisen, on the other hand, focuses on fair and personal investment advice.
Responsible at Raiffeisen Switzerland: Thomas Gmünder (Advertising Manager), Regina Probst (Marketing Communications Consultant). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (creative direction), Marco Lehner and Patrick Meyer (text/concept), Janine Aebischer (art direction), Annette Vetsch (graphics), Priska Senn and Anna-Lea Michael (consulting), Ursula Trottmann and Yves Marcoux (desktop publishing), Mario Müller (production). Responsible for photography: Jonathan Heyer (photography).
