Metzgerlehner: Fire and flame for Villiger
The cigar and cigarillo manufacturer Villiger has entrusted the Metzgerlehner agency with the task of creating new brand appearances for its bestsellers.
In addition to exclusively importing Cuban cigars into Switzerland and Germany, the Villiger dynasty has been developing its own brands in the fourth generation since 1888, the agency writes in a statement. In order to secure further shares in the highly competitive market, the Swiss company has entrusted the Metzgerlehner agency with the development of brand-building campaigns. Just in time for the Inter-Tabac trade fair in Dortmund, the Villiger brands Premium Cigarillos and Villiger Tubes will present themselves with the new appearances. Other brands will follow shortly. The first works will be seen in Germany and Switzerland from the end of 2012 and the beginning of 2013.
Responsible at Villiger Sons: Heinrich Villiger (Owner), Peter Witzke (Managing Director), Tanja Häfeli, Thi Nga Nguyen, Desirée Burger (Product Manager). Veresponsible at Metzgerlehner: Michael Rottmann (Creative Director), Patrick Meyer (Concept, Text), Janine Aebischer (Art Direction), Annette Vetsch (Graphics), Andreas Meier, Mirjam Eberle, Anna-Lea Michael (Consulting).
