Metzgerlehner: At Aduno, everyone can speak Chinese
Metzgerlehner has launched a promotion for the acceptance of Union Pay credit cards. The aim is to communicate the fact that Aduno's payment terminals can now also read Chinese credit cards.
Metzgerlehner was responsible for the creative implementation in the form of a specialist advertisement and a direct mailing to selected Aduno customers in well-known tourist destinations. The promise: "Accepting Union Pay helps to maintain better relationships with Asian customers". The subject consists of Chinese characters.
Responsible at Aduno: Alessandro Girard (Head Marketing Communication), Christoph Bont (Marketing Communication Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Patrick Meyer (Text/Concept), Katja-Louisa Kurzweck (Art Direction), Tiziano Autera (Graphics), Silvan Metzger and Karin Schweizer (Consulting), Mark Berger (Head Online & Social Media).
