Metro discontinues afternoon newspaper after only five months
On Monday, Metro International announced the discontinuation of the Danish MetroXpress afternoon newspaper after just five months. Its 'little brother,” with a circulation of 100,000, had launched as recently as August.
The Swedish media company Metro International announced the closure of the afternoon newspaper MetroXpress in Denmark on Monday after just five months. The little brother of the most widely read free newspaper was launched in Copenhagen in August with a circulation of 100,000 copies (see ). "Despite a positive development in readership figures, the afternoon paper did not achieve its financial targets during the test period," says Metro CEO Pelle Törnberg, explaining the decision. Given the oversaturated free newspaper market in Denmark, it is hardly surprising that the planned success of the paper failed to materialize (see ). The afternoon edition of MetroXpress had concentrated on updated news and lifestyle reports. As Metro writes in a press release, the measure is not expected to have a significant impact on the quarterly result.
