Metadesign repositions titanium
As part of the relocation of its entire hard shell production back to Europe, Titan wants to reposition itself on the market. The luggage manufacturer has engaged the Zurich agency Metadesign for this purpose.
The aim of the process is to sharpen the profile on the basis of the corporate strategy and to achieve a benchmark positioning in the competitive environment. The focus is on developing a holistic brand experience. The brand specialists support Titan in areas such as product design, trade fair appearances, flagship stores and product diversification. The aim is a globally uniform brand presence.
