Metadesign rides with Continental
Metadesign emerged victorious in an international competition organized by tire manufacturer Continental. The branding specialists developed a creative concept that they are now implementing in the design of all of Continental’s brochures.
Metadesign has come out on top in an international competition held by tire manufacturer Continental. The branding specialists developed a creative central idea that they will now implement in the design of all Continental brochures. They have also developed a new, more emotional visual language, which will be followed by photo shoots in Sao Paulo, Spain and Shangai, according to the press release. Continental will launch its global advertising campaign in the course of the year. The Zurich-based agency, which specializes in branding and design, is the lead agency for Continental Commercial Vehicles Tires.
