Razor-sharp arguments

 
Newspapers The Bern agency Wapico shows: La Liberté is not free, but shaves and massages for free. 
The advertising agency Wapico in Berne has come up with a funny campaign "against" free newspapers for its client La Liberté. For some time now, the Fribourg daily newspaper's single-number kiosk sales have been struggling a little. The reason is obvious and manifests itself quite clearly in train stations, where commuters are given free newspapers by the crate. "La Liberté vous rase gratuit!" or "La Liberté shaves you for free" is the idea behind the guerrilla campaign. In six train stations in the Fribourg region, people will alternate between a shave in the morning and a seated massage in the evening - also free of charge, of course. A small information brochure (free of charge!) is handed out to explain "why one of the last Swiss daily newspapers cannot be free", as CD Olaf Pilleri at Wapico knows. The campaign was launched at the busiest train station in Fribourg. On the first day, 50 people had a shave, and in the evening the same number had a massage from La Liberté.   
Andreas Panzeri