Mercedes with a new slogan
Mercedes has a new slogan that comes from the collection of maxims by the late Gottlieb Daimler.
The new slogan is "The best or nothing". This was revealed by Daimler boss Dieter Zetsche to Manager Magazin (Friday issue), as reported by the information service New Business. The new slogan comes from the old Gottlieb Daimler's collection of maxims. According to information from New Business, the Mercedes agency Jung von Matt, which had entered the race with the proposal "Mercedes-Benz - a promise", did not succeed.
