Mepha and Havas under the sign of the rainbow
Basel-based generic drug manufacturer Mepha has commissioned Havas to launch a new campaign aimed at further embedding the brand in the minds of Swiss consumers.
At the heart of the new initiative are two simple, highly memorable commercials in which Mepha's most important visual brand element plays the leading role: the rainbow from the brand logo. Thus, each time the protagonists of the spots spot a rainbow on the horizon, they remember that they still have to get their medication. The ones with the rainbow, of course - Mepha Generika. The campaign is supported by print motifs and a broad-based POS initiative in Swiss pharmacies. The spots can be seen on TV and online in selected environments from 19.9.2016.
https://www.youtube.com/watch?v=xWBrck_lSRQ
https://www.youtube.com/watch?v=jF5AYAoZwMU
Responsible at Mepha: Andreas Bosshard (General Manager), Daniel Hummel (Head BU Generics), Britt Zimmermann (Head of Marketing), Simone Theiler (Head Marketing Services) Stefania Giuffrida (Coordinator Marketing Services). Responsible at Havas: Frank Bodin (overall responsibility), Diana Aberkane (Basel office manager), Folker Wrage (CCO), Michael Kathe (CD), Denis Schwarz (art direction), Constantine Wrage (producer). Production: Filmgerberei (Director: Ares Ceylan, Producer: Flavio Gerber), Sound Studio: UKO.
