Added value on the golf course

 
Uhren McCann Erickson wins an award for the best watch advertising with its client Jaermann & Stübe. 
McCann Erickson's campaign for the Jaermann & Stübi golf watch wins the "Prix Suisse de la campagne horlogère 2007". The creative prize was launched on the initiative of Ringier Romandie, supported by Art Directors Club Switzerland, Keystone, BSW and L'Unil. The new award honors creativity, precision and innovation in advertising by Swiss watch manufacturers. The three advertisements submitted by McCann Erickson received the award for the best texts from the jury. The award for the best campaign went to Patek Phillipe, while the award for the best photos went to Bedat & Co.
McCann Erickson is the first agency to work for Jaermann & Stübin. CD Peter Rettinghausen is responsible for the campaign. The award-winning texts were written by Chantal Panozzo.
Jaermann & Stübi golf watches are made by highly qualified watchmakers in the 19th century tradition, but with the aid of state-of-the-art technology and tools. The models are manufactured in small series and by hand in the watchmaking valleys of the Jura. The watches are sold in Switzerland and by selected resellers in France, Germany and the USA.
Company owners Pascal Stübi and Urs Jaermann met at a seminar on communication strategy. Stübi's experience in watchmaking and Jaermann's dream led to a shared passion for a golf watch in the luxury segment. The two came up with the market niche because Urs Jaermann is "the first to openly admit that he is not a gifted golfer". If he were, he would hardly have developed the Jaermann & Stübi golf watch. As an average player, Jaermann often found counting his strokes to the detriment of his concentration during the game. The rather tedious task of counting strokes and calculating scores, coupled with his love of valuable watches, was the catalyst for the idea of the Jaermann & Stübi golf watch. Ten years later, it became a reality.    
Andreas Panzeri