More trust in Swiss advertisers

Market research The Swiss population has above-average trust in advertisers, according to the "European Trusted Brands" study conducted by Reader's Digest for the fourth time. Almost one in three respondents stated that they trust advertisers very much or quite a lot. Only in Hungary is the figure even higher; the average of the 14 countries surveyed is 21 percent. Advertisers ranked 11th out of 15 professions surveyed, ahead of financial advisors and football coaches (30%), car salesmen (25%) and politicians (16%).