More marketing for sugar factories
The Swiss sugar factories Aarberg and Frauenfeld ZAF want to strengthen their market position through more marketing and the search for new sugar products.
The Chairman of the Board of Directors of ZAF, Jürg Rückert, does not want to rule out marketing abroad in the longer term. At the ZAF General Meeting in Frauenfeld on Friday, the Swiss sugar factories were able to report record results for the 2008/09 financial year.
For the time being, marketing and lobbying efforts in Switzerland are to be stepped up. On the one hand, the aim is to promote beet sugar as a Swiss and natural product. On the other hand, sugar producers are resisting the planned market liberalization for agricultural products.
For the time being, marketing and lobbying efforts in Switzerland are to be stepped up. On the one hand, the aim is to promote beet sugar as a Swiss and natural product. On the other hand, sugar producers are resisting the planned market liberalization for agricultural products.
