More rubber for McKinsey & Company
Since 2004, Ruf Lanz has been bringing to life McKinsey & Company’s Human Resources mission—to seek out college graduates who aren’t satisfied with the first solution that comes along—through a whole series of astonishing recruitment initiatives.
Human Resources McKinsey & Company's claim to be looking for university graduates who are not satisfied with the first best solution has been dramatized by the Ruf Lanz agency in a whole series of amazing recruitment measures since 2004. For example, a pencil with an extra-long eraser as a give-away. This deviation from the norm (which won awards in London, New York and Cannes, among others) was so well received that the pencil is now also causing a stir in advertisements.
