Megaphone for SKO certification
The agency at the airport is promoting an SKO certification for local councillors, which is intended to officially confirm the leadership experience gained.
In many places, Swiss municipal councillors are regarded as the voice of the population. They work tirelessly and mostly on a voluntary basis. Unfortunately, their leadership skills are hardly recognized in the business world, according to a press release issued on Thursday. As a competence center for managers, the SKO validates this leadership experience at the appropriate level and confirms it with the recognized Swiss Leadership Certificate.
In order to publicize this novelty to the municipal councillors, they were sent a mailing that can be folded into a mouthpiece so that the representatives can make themselves heard. The QR code leads to a self-speaking microsite in "Parliamentary High German and French", where municipal councillors can upload the documents required for their validation.
Responsible at Schweizer Kader Organization SKO: Marcel Weibel (Head of Marketing and Communication). Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics) Patrick Lindner (Text),
Miriam Egli (Consulting). Microsite programming: With the mouse.
