Mediaholding Aegis holds takeover talks

Bids of approximately 3.7 billion Swiss francs have been made for the parent company of the media network Carat.

The Aegis Group, parent holding company of the
media network Carat, has received a takeover inquiry. The non
named potential buyer has, according to a statement from
Aegis offered around 1.6 billion pounds (3.7 billion Swiss francs). It
are preliminary soundings, and whether an offer will be made remains to be seen.
uncertain, it continues. The US trade journal Advertising Age writes
citing "managers familiar with the situation", in which
The prospective buyers are apparently the French
Advertising holding Publicis. Competitors are also likely to be interested in Aegis.
Havas and Omnicom have. Last year, Omnicom had a slightly lower
offer was made, which was rejected. Havas main shareholder Vincent
Bolloré recently acquired a stake of 6 % in Aegis. The
Mediaholding's share price rose after the announcement of the new
Takeover talks by almost 20 % and above the price offered.

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