Mediacom wins CS's Swiss media account
Mediacom has successfully won the pitch for Credit Suisse's media account. As of September 1, 2011, the media agency is now responsible for the bank's strategic media planning and media buying in Switzerland.
Global media planning outside Switzerland will continue to be handled by MPG International in London. At Mediacom, Alison Achermann (Planning Manager) and Lennart Hintz (Planning Director) will be responsible for the Credit Suisse mandate. In addition to the strategic development and implementation of detailed media planning and media buying, Credit Suisse relies on additional consulting services from Mediacom.
