Media agencies expect advertising growth

Advertising market Swiss media agencies expect the advertising market to grow by 3 percent in both 2004 and 2005.advertising market Swiss media agencies expect the advertising market to grow by 3 percent in both 2004 and 2005. This is the result of the latest panel survey conducted monthly by the Media Research Group on behalf of Seven One Media. The television advertising market is expected to grow by more than 6 percent in the current year and a further 4 percent in 2005. The share of online budgets in this year's total agency budgets will increase by no less than 91 percent.