Media Trend Journal: Ticino is being shaken up

With the launch of *20 minuti* on September 14, the previously stable Ticino newspaper landscape is beginning to shift—in terms of readership, advertising, and perhaps even the publishing market. By Ueli Custer.

Now the previously protected Ticino newspaper landscape is also losing its innocence. With the market entry of 20 minuti, the wind of free competition will be blowing around the ears of Ticino's publishers.
 

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Media Trend Journal: Ticino is being shaken up

With the launch of *20 minuti* on September 14, the previously stable Ticino newspaper landscape is beginning to shift—in terms of readership, advertising, and perhaps even the publishing market. By Ueli Custer.

Now the previously protected Ticino newspaper landscape is also losing its innocence. With the market entry of 20 minuti, the wind of free competition will be blowing around the ears of Ticino's publishers.

Read more about this in the current print edition of Werbewoche.

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