Media Trend Journal: Major differences
In early April, Wemf published the second edition of its Total Audience pilot study. For the first time, it reports on the total usage of print and online media based on daily usage. By Ueli Custer.
More than 5.8 million people aged 15 and over find out about current affairs every day. This is according to the KommTech study by Publica Data and IGEM. Almost 75 percent use a daily newspaper subscription for this purpose. A figure that has remained virtually unchanged for three years. However, the proportion of those who use the Internet for this purpose has risen. From around 49% to almost 63%. It remains to be seen which websites they use to do this. And this is precisely where Total Audience 1.1 provides more precise information than the analysis published a year ago. In conjunction with the daily use of online media (Unique User per Day, UUpD) now reported in the Net-Metrix Profile, a value for daily use can be reported for the websites of daily press titles that is comparable with the readers per issue (LpA) of the printed newspaper.
> Read the full article from the current print edition here.
