Media Mountain and CCI launch multimedia snow parks
For the coming winter season, the Amsterdam agency Media Mountain and the consultancy Cotting Consulting are launching five free snow parks with the elements of action, filming and sharing. Anyone using the parks in the ski resorts of Verbier, Flims-Laax, Sölden, Livigno and Tignes will automatically be filmed by cameras.
For the coming winter season, the Amsterdam agency Media Mountain and the consultancy Cotting Consulting are launching five free snow parks with the elements of action, filming and sharing. Anyone using the parks in the ski resorts of Verbier, Flims-Laax, Sölden, Livigno and Tignes will automatically be filmed by cameras.
The videos can then be viewed on large screens and are also available for download on the title sponsor's website. The focus is on the experience strategy, with consumers rather than the brand at the center, writes the agency CCI in a press release.
Various rights, such as advertising in and around the Snow Park and in the credits of the clips, as well as for spots on the big screens and presence on the title sponsor's website, have not yet been allocated.
The videos can then be viewed on large screens and are also available for download on the title sponsor's website. The focus is on the experience strategy, with consumers rather than the brand at the center, writes the agency CCI in a press release.
Various rights, such as advertising in and around the Snow Park and in the credits of the clips, as well as for spots on the big screens and presence on the title sponsor's website, have not yet been allocated.
