In the month of September 2013, the retail trade sector recorded growth of 16.3 percent. In a sector comparison, this is the highest absolute growth in the current data month. The cosmetics and toiletries sector, on the other hand, reported a decline for the eighth month in succession. In the month of September, the industry recorded a year-on-year decline in advertising pressure of 14.9 percent. For the year as a whole, the year-on-year decrease was 10.3 percent.

You can find the entire Trend Report in PDF format here.
 

In the summer month of July 2013, advertising print was measured at around CHF 275 million. This represents a drop of 2.4 percent (-6.8 million Swiss francs). This is the sharpest decline so far this year. So far this year, the advertising market has developed slightly positively, with advertising print still up 0.1 percent from January to July, according to market research company Media Focus on Wednesday.

Significantly less advertising was placed in July by the telecommunications industry, which saw a drop of over a quarter compared with the same month last year. Foodstuffs were also advertised less - with the exception of sausages and meat: during the barbecue season, manufacturers invested over a quarter more in advertising for these products. (pd/SDA)

You can find the entire trend report in PDF format at this link.