Media Focus: Advertising investments continue to increase in October
As in previous months, the advertising market was again at its best in October. At 7.9 percent, the month was well up on the previous year. Cumulatively, the 2006 advertising year is now 6.7 percent up on 2005, as Media Focus announced on Saturday.
As in previous months, the advertising market was again at its best in October. At 7.9 percent, the month was well up on the previous year. Cumulatively, the 2006 advertising year is now 6.7 percent up on 2005, as Media Focus announced on Saturday.
The strongest gains in October were made by television with 23.8% and the daily press with 20%. Despite a very good month overall, there were also a number of losers: teletext lost 33.4%, cinema advertising 26.4% and business was also poor for consumer magazines, with the result being a drop of 14.7%.
The two largest advertising markets, vehicles and finance, were in good shape: both recorded growth of over 20%. However, some of the other key markets also recorded very strong growth: Energy (+50%), Cosmetics/Toiletries (+28%), Cleaning (+96%). The clothing (-24%) and, in particular, tobacco products (-67%) markets were weaker in October than in the previous year.
As in the previous month, Migros is the leader in the ranking of the largest advertisers. It is followed by Coop, L'Oreal, Procter & Gamble and Swisscom. Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.
The strongest gains in October were made by television with 23.8% and the daily press with 20%. Despite a very good month overall, there were also a number of losers: teletext lost 33.4%, cinema advertising 26.4% and business was also poor for consumer magazines, with the result being a drop of 14.7%.
The two largest advertising markets, vehicles and finance, were in good shape: both recorded growth of over 20%. However, some of the other key markets also recorded very strong growth: Energy (+50%), Cosmetics/Toiletries (+28%), Cleaning (+96%). The clothing (-24%) and, in particular, tobacco products (-67%) markets were weaker in October than in the previous year.
As in the previous month, Migros is the leader in the ranking of the largest advertisers. It is followed by Coop, L'Oreal, Procter & Gamble and Swisscom. Media Focus has been measuring and recording gross advertising investment in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1990. Media Focus is a joint venture between the two global market research companies IHA-GfK AG and ACNielsen SA/Nielsen Media Research.
