Media Focus: Around 37 million francs spent on election campaigns
This year, campaign spending for the National Council and Council of States elections reached an all-time high. Compared to 2007, advertising spending rose by 14 percent.
Between August and October alone, Swiss parties and candidates spent CHF 36.6 million on advertising. In October, advertising expenditure amounted to CHF 20.4 million. This is according to the latest figures from the market research company Media Focus.
The SVP spent the most on its election campaign. It even made it into the top ten most active advertisers, taking ninth place ahead of Nestlé. The SVP was also well ahead in terms of the products advertised. Its National Council advertising was the fourth most advertised product in October, while its party advertising was in third place. This includes advertising for popular initiatives, for example.
The FDP was also generous. Its National Council advertisement came in second place among the most advertised products. Only the Sunrise Flex Mobile subscription was advertised more.
Most of the campaign spending for the second round of the Council of States elections was not included in the statistics. After the first round of voting, a total of 19 seats in the Council of States were still vacant - significantly more than in the previous elections.
