Media Focus: AdScreen included in advertising statistics

In cooperation with IG Adscreen, Media Focus has included digital advertising space in its statistics. The new AdScreen medium can now be measured against the traditional media groups. Developments and trends can be determined and compared retrospectively from 2007.
In 2007 and 2008, the media group generated gross advertising revenues of CHF 9.3 million and CHF 7.3 million respectively from digital advertising space. This means that it is not quite on a par with the Teletext media group.