McDonald's wishes guete Zmorge
McDonald’s is expanding its breakfast menu. TBWA has designed a poster campaign to mark the occasion.
From seven o'clock, all McDonald's branches in Zurich will be serving typical Swiss breakfast with Kafi, Gipfeli and Konfi, but also standards such as Egg McMuffin & Co. Seven o'clock is also the pivotal point of the current poster campaign. The campaign can be seen this December in and around Zurich.
Responsible at McDonald's: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager). Responsible at TBWA: Thomas Ammann, Marietta Albinus (Creative Direction), Natasa Maricic (Text), Sabine Grossmann (Junior Art Direction), Remo Christen (Senior Account Director), Marion Schlatter (Account Executive), E-Graphics (Production), S+K (Photography).
