McDonald's returns to TBWA/Zurich

After more than three years with Heye Zurich, McDonald's will once again be looked after by TBWA in Zurich Seefeld from October this year. According to TBWA, the change of agency has nothing to do with Heye's performance. The change is a consequence of a reorganization of McDonald's Europe. McDonald's Switzerland has switched from the Central European Division, which was managed by Heye/DDB, to the Southern European Division, which in turn is managed by TBWA. The move to TBWA/Zurich therefore seems logical for reasons of efficiency, according to the communiqué. The transfer of projects from Heye Zurich to TBWA/Zurich was not an easy process and will be prepared by both agencies over the coming weeks and months, the press release explains. McDonald's has also left no doubt that the bar of expectations for the new agency will be set very high. "McDonald's is a great challenge for us. There is hardly any other client where the quality of the work can be measured so quickly in terms of success," says TBWA Switzerland CEO Markus Pekeler in the press release.