McCann takes up the axe for PME
Business Magazines McCann Erickson is supporting the relaunch of the business magazine PME with an advertising campaign. Under the tagline «This isn’t something you’d normally share,» McCann Erickson positions PME as the ultimate guide.
Business magazine McCann Erickson accompanies the new appearance of the business magazine PME from the Handelszeitung publishing group with an advertising campaign. Under the motto "It's not so easy to share", McCann Erickson is positioning PME as the ultimate guide and an indispensable work tool. The ads will appear throughout Suisse Romandie from mid-February.
