McCann Erickson Zurich accompanies Coca-Cola into the winter season
For Coca-Cola's 125th anniversary next year, McCann Erickson Zurich has developed a new campaign for Coca-Cola Switzerland.
In 3D illustrations, the brand is presented in a big way with the most beautiful aspects of the Swiss winter in line with the overarching promise of "open happiness" and celebrated with the claim "125 years of Coca-Cola winter fun".
The campaign subjects will be on display from the end of November as part of the Coca-Cola winter activation in the largest ski resorts in Switzerland, including Davos, Zermatt, Grindelwald and Films/Laax.
Responsible at McCann Erickson Zurich: Annika Seidel and Christiane Hahn (consulting), Thilo Boullion (strategic planning), Marcus Josty and Sebastian Eppler (art direction) Sascha Borsai (text/concept). Responsible at Coca-Cola Switzerland: Christoph Reitmeir (Brand Activation Manager), Alessandra Nicoletti (Senior Marketing Activation Manager).
The campaign subjects will be on display from the end of November as part of the Coca-Cola winter activation in the largest ski resorts in Switzerland, including Davos, Zermatt, Grindelwald and Films/Laax.
Responsible at McCann Erickson Zurich: Annika Seidel and Christiane Hahn (consulting), Thilo Boullion (strategic planning), Marcus Josty and Sebastian Eppler (art direction) Sascha Borsai (text/concept). Responsible at Coca-Cola Switzerland: Christoph Reitmeir (Brand Activation Manager), Alessandra Nicoletti (Senior Marketing Activation Manager).
