McCann Erickson and Universal McCann for Windows Vista

Software Just in time for the launch of Windows Vista, McCann Erickson has come up with a brilliant advertising campaign for Microsoft's latest and most user-friendly operating system to date. The campaign focuses on the high user-friendliness of the new operating system and the inevitable "wow" experience associated with its use. The campaign for Windows Vista will be featured prominently in all media. A 30- and 60-second cinema spot with a laser show, numerous advertisements, large-format outdoor posters, rail posters and redesigned streetcars and buses are being used.