McCann Erickson wins Orange customer lifecycle management account
Following a competitive pitch involving a two-stage evaluation process, the McCann Erickson Zurich agency was named the lead agency for customer lifecycle management by telecom provider Orange.
After a competitive presentation with a two-stage evaluation, the agency McCann Erickson Zurich was appointed lead agency for customer lifecycle management by telecom provider Orange. The overall mandate includes a new strategy and, based on it, the creative concept for all measures to retain and acquire customers, in electronic media as well as in print. The collaboration starts immediately.
