McCann Erickson wins the overall Edipresse account
The McCann Erickson agency has secured the entire account for the Swiss publishing house Edipresse.
This is the first time Edipresse has outsourced its entire brand identity to a single agency in order to create a coherent global brand architecture for all market areas, as McCann Erickson writes in a press release.
In addition to the global brand architecture, the account includes the development and definition of the visual identity and the creation of various brand appearances. Among the numerous brands that McCann Erickson will be looking after are 24 Heures, La Tribune de Genève, Le Matin and Le Matin Dimanche.
Responsible at Edipresse: Olivier Cretton (Crossmedia & Project Manager), Karim Mahjoub (Marketing Edipresse Suisse). Responsible at McCann Erickson: Yannick Chevailler (Managing Director), Katharina Lohse (CEO).
In addition to the global brand architecture, the account includes the development and definition of the visual identity and the creation of various brand appearances. Among the numerous brands that McCann Erickson will be looking after are 24 Heures, La Tribune de Genève, Le Matin and Le Matin Dimanche.
Responsible at Edipresse: Olivier Cretton (Crossmedia & Project Manager), Karim Mahjoub (Marketing Edipresse Suisse). Responsible at McCann Erickson: Yannick Chevailler (Managing Director), Katharina Lohse (CEO).
