Mc Cormick gives away oregano
Commuters in Zurich, Lucerne, and Basel found their walking paths lined with small ceramic pots today. The pots contained fresh oregano, one of the five herbs in «Herbes de Provence,» a product by McCormick. The guerrilla marketing campaign was conceived and executed by Xeit.
In the small pots was a flyer with the words "The taste of garden herbs - within your reach. Wait until I grow and win a Première Saveur on Mccormick.ch/game". The message on the balloons "Take me with you" was diligently followed, according to a statement from the agency on Wednesday.
A total of 1000 prize codes were distributed to passers-by. These can be redeemed on the competition page and the prizes are products from the Première Saveur line from Mc Cormick. The message behind the campaign: only real herbs guarantee full freshness. If you don't want to wait for them to grow, use the equivalent McCormick products.
Responsible at McCormick: Nathalie Roth (project management), Samuel Fueter (overall responsibility). Responsible at Xeit: Martina Näf (design), Nicole Nobs (coordination), Andrea Iltgen (consulting and project management).
