Maxomedia sends laptops to SBB Business customers
SBB's corporate customers can now access pricing information for business trips abroad with even fewer clicks. Maxomedia highlighted this benefit in a direct mail campaign.
The message reaches existing customers of the SBB Ticket Shop Business by post on a laptop - and it's not real, it's made of cardboard. The DM contains a personal prize code that travel managers can use to win a real laptop or Reka Rails online. To ensure that all employees who use the SBB Ticket Shop Business know about the optimized booking process, information sheets are also available online for printing out and posting on the notice board.
Maxomedia is responsible for the concept, content and implementation of the mailing and the accompanying online competition.
Maxomedia is responsible for the concept, content and implementation of the mailing and the accompanying online competition.
