Maxomedia serves itself Raclette Suisse

 The cross-media agency Maxomedia has won the pitch for Raclette Suisse's overall communication against three competitors. The collaboration is planned for three years. Now that the association has introduced a new marketing strategy, the overall communication is to be comprehensively revised, the agency announced. In a first step, the contract includes the redesign of the basic communication. The existing positioning as a traditional, uncomplicated Swiss specialty is undergoing a rejuvenation, but will remain the core value of Raclette Suisse. The first results can be expected in the middle of the year.