Maxomedia sends SBB customers on a virtual Advent journey

The Bern-based advertising agency Maxomedia has created a Christmas campaign for Mobilbonus, the leisure portal for all SBB customers with a Half-Fare travelcard or GA travelcard. Registered users can now take a virtual Advent trip online. Up to 25 friends can be invited. Anyone who accepts the invitation will be allocated a seat by the train owner. A prize is hidden under one of the seats in the carriage! As soon as one of the passengers sits down on this seat, the train owner and his guest each win an instant prize. The aim of this campaign is to attract new members. The graphic design is based on photos of a Märklin model train, which was subsequently animated. The result is a Christmassy visual that is inviting and encourages people to play along.