Maxomedia realizes campaign for Valiant

The campaign focuses on self-confident teenagers who are at the beginning of their adult lives. Their wishes and dreams, which they associate with this new stage in their lives, are depicted in a personal network of thoughts. According to the agency, the Valiant-lila cube is intended to symbolize the banking relationship as the cornerstone for a successful life and as a prerequisite for achieving all the components contained in the network. The campaign: "Get into life." was launched using posters, advertisements, banners and screensavers. The campaign aims to promote the online youth platform V4teens.ch to make them known.
Maxomedia has been implementing campaigns in the youth segment for Valiant since 2007 and is responsible for the conception and realization of all measures.