Maxomedia: Posters grow in Switzerland in 0.5 seconds
The Federal Office for the Environment’s Wood Action Plan is sending a poster on a tour of Switzerland. The designs were created by Maxomedia.
Since February, an argument for the sustainable use of wood has been touring Switzerland: a real wood poster made of larch, the mass of which grows back in Swiss forests within half a second. The headline reads: "I grow back in Swiss forests in 0.5 seconds."
With the "Proud of Swiss Wood" campaign, which has been running since fall 2011, the Federal Office for the Environment's Wood Action Plan informs the public about the sustainable use of wood in Switzerland. Maxomedia designed the campaign. It aims to provide arguments as to why Swiss wood should be harvested and used first as a building or construction material and then as a source of energy. And it explains why a near-natural forest is compatible with more intensive wood use thanks to careful management.
The real wood posters in the relevant national language can be seen immediately in Bern and from mid-April to the beginning of July in Basel, Lucerne, St. Gallen and Zurich in turn. The French version is now hanging in Lausanne and then in Montreux, Sion, Geneva and Neuchâtel. In Ticino, the tour begins in Lugano and then continues via Chiasso, Locarno and Ascona to Bellinzona.
