Maxomedia: Microsite for new cloud from Swisscom

With Swisscom's Mycloud solution, customers have their digital life with them wherever they go: data is automatically and securely stored on Swiss servers, where it can be easily organized and managed via a web application or smartphone app. Users also have the option of sharing their experiences digitally.

Maxomedia presents on the microsite Welcome.mycloud.ch focuses on the benefits of the service for end customers and uses a user story to illustrate the product benefits. The dynamic introduction with the Swiss mountain massif is intended to emphasize the Swissness of the service as well as the unlimited freedom and security of the unlimited and free storage solution, according to the press release. A group of four protagonists then guide the viewer through the modular story: photos, videos and documents are safely stored on Swisscom's servers in the heart of Switzerland, and uploading and organization is quick and easy.

Animations and video streaming are intended to strikingly illustrate the advantages of Mycloud and emotionally involve the viewer, whereby the image and video material was produced especially for the microsite in collaboration with Swisscom. The resulting digital storytelling of the microsite provides comprehensive information about the product and the service can be experienced by the user.

Responsible at Swisscom: Cédric Marville (Senior Communication Specialist). Responsible at Maxomedia: Bernhard Herzig (overall responsibility), Mike Keller (consulting), Frank Salathé (conceptual and technical management), Philipp Gfeller and Stefan Schärmeli (technical implementation), Diego Martinez (art direction/concept), Antonia Bekiaris and Anouk Karrer (text/concept), Stefan Cecere (concept and design).