Maxomedia makes the population proud of Swiss wood
Maxomedia has created a campaign for the Federal Office for the Environment (FOEN) to inform the Swiss population about the sustainable use of wood in Switzerland.
Large machines are rattling in the forest, forestry workers are wielding chainsaws, logs are ready to be transported away: It will soon be logging season. The forest and most examples of the use of wood evoke positive feelings. But many people react to logging with concern and a lack of understanding. This is where the awareness-raising campaign of the Federal Office for the Environment's Wood Action Plan comes in. The project was conceived and realized by Maxomedia.
The "Proud of Swiss wood" campaign informs the public about the sustainable use of wood in Switzerland. It provides arguments as to why Swiss wood should be harvested and used. And explains why a near-natural forest is compatible with more intensive wood use thanks to careful management.
A TV commercial designed to evoke emotions and memories has been running since the beginning of November. It was produced in collaboration with Solid & Hallerfilm. Other elements include posters (from February 2012), some of which are made of real wood. Information boards will also be erected and flyers distributed in the forest and its immediate surroundings during the timber harvesting period. In addition, foresters can spray-paint trees or logs with the campaign slogan "Proud of Swiss wood". The campaign also includes a Facebook page. A campaign event is planned for March 2012.
