Maxomedia draws attention to autumn hazards
In the fall, you're five times more likely to have a breakdown than in the summer. Maxomedia points this out in a mailing for the «Touring Club Switzerland.» The goal is to attract new TCS members through this campaign.
Rain, leaves and fog - when summer is over and fall is just around the corner, the high season begins for the Touring Club Switzerland (TCS). According to a press release, most breakdowns occur on the road at this time of year: batteries go flat due to the cold, damp leaves can turn the road into a slippery slope and wild animals are often noticed too late due to the fog. This is why around 430,000 drivers should be informed about the dangers on the road in good time - and become members of the TCS out of conviction.
To reach drivers who are not yet TCS members, Maxomedia is sending out letters throughout Switzerland at the end of the summer. The various icons in the booklet make the six greatest dangers recognizable at a glance. The special highlight of the mailing, however, is the personalized display showing the recipient's location.
