Maxomedia creates the virtual train conductor
On Gleis7.ch, SBB's youth platform, a virtual train conductor has recently been animating young customers. The entire project was realized by Maxomedia: The combination of video, animation and application allows an individual and credible approach to the young target audience.
On Gleis7.ch, SBB's youth platform, a virtual train conductor has recently been animating young customers. The entire project was realized by Maxomedia: The combination of video, animation and application allows an individual and credible approach to the young target audience.
The mischievous conductor - played by comedian Claudio Zuccolini - speaks to the young people in German, French and Italian. He explains everything about season tickets, RailAway offers and the Gleis7.ch youth portal in a charming, bubbly manner. But that's not all: he bobs from one leg to the other, dances, jumps or gets bored if the user doesn't move the mouse for too long. The virtual train conductor has reserved a special "compartment" for young people born in 1991. The 16-year-olds receive a login code for "their" area via direct mail in the design of the Half-Fare travelcard. There they are made aware of SBB's range of travelcards and benefit from an introductory offer for the Half-Fare travelcard.
The mischievous conductor - played by comedian Claudio Zuccolini - speaks to the young people in German, French and Italian. He explains everything about season tickets, RailAway offers and the Gleis7.ch youth portal in a charming, bubbly manner. But that's not all: he bobs from one leg to the other, dances, jumps or gets bored if the user doesn't move the mouse for too long. The virtual train conductor has reserved a special "compartment" for young people born in 1991. The 16-year-olds receive a login code for "their" area via direct mail in the design of the Half-Fare travelcard. There they are made aware of SBB's range of travelcards and benefit from an introductory offer for the Half-Fare travelcard.
