Maxomedia is at the cross-media start for Swissquote
Under the slogan «Make the Most of Your Lead,» Maxomedia designed and implemented a cross-media campaign for the online broker Swissquote. The agency brings the campaign’s core message to life with a sports-themed concept.
Maxomedia has designed and implemented a cross-media campaign for the online trader Swissquote under the motto "Take advantage of your head start". Customers who open a new Swissquote account receive 300 trading credits with an equivalent value of CHF 300. Maxomedia dramatizes the core message of the campaign with a sporty subject: a sprinter gets a few meters ahead at the start. An advertisement in the Cash Daily live paper and banners on Swissquote.ch publicize the offer online. An advertisement in Cash Daily and a radio spot broadcast on seven radio stations in German-speaking Switzerland round off the campaign. Maxomedia is responsible for the overall concept, design and online and offline realization of the trading credit campaign.
