Maxomedia in guerrilla campaign for top jobs

The cross-media agency Maxomedia is currently causing a stir with guerrilla campaigns on behalf of the online management portal Topjobs. The campaign includes shoe shiners, toilet glue and freshly ironed shirts: shoe shiners polished shoes in prominent locations in Zurich, Bern, Basel and Geneva. True to the claim "Start a brilliant career", shoe polish tins were given as give-aways. The communicative hook is the prize draw for a one-week trip to Dubai for two people. To take part in the competition, register for the job mail service on the Topjobs website. The guerrilla campaign is also present in the toilets of more than 40 restaurants in German- and French-speaking Switzerland. Mirror stickers have been placed above the washbasins, showing an upper body without a head in a business suit or costume. Anyone standing in front of the mirror will see their reflection in a business outfit. The third part of the campaign also focuses on the clothing of managers: Freshly ironed and folded shirts from the dry cleaners contain a flyer that fulfills the same function instead of the supporting cardboard. Here too, anyone who registers for the free job mail service has the chance to win a luxury trip to Dubai.