Maximum ROI thanks to effective marketing measures

ROI Is the marketing budget being used efficiently? In an increasingly complex omni-channel environment, this question is difficult to answer.GS1 Switzerland and the research and consulting company Accelerom AG are now working together to support companies in optimally aligning their marketing measures with their target groups.High analysis complexityThe question is as old as marketing itself: Which marketing funds are used without effect, and which are used efficiently with maximum ROI? As simple as the question sounds, it is difficult to answer - despite or precisely because of digitalization and the countless possibilities. The diversity of channels and data has rapidly increased the complexity of analysis in the omni-channel environment. High efficiency in marketing and sales can only be achieved if a company is able to connect all channels and manage them in a coordinated manner, let's take retail as an example. The merging of stationary and e-commerce is progressing more and more. Stationary sales areas are being enhanced with electronic assistants such as tablets or augmented reality. Or in online stores, sales assistants guide customers through the physical store via video transmission and advise them.Long delivery times unacceptableFor customers, on the other hand, the range of products and information options have never been as extensive as they are today. With the help of the Internet or mobile applications, they are able to obtain information or make purchases at any time and in any place. However, as the possibilities increase, so do customers' expectations. Out-of-stock or long delivery times used to be accepted by customers without complaint - also due to a lack of alternatives. Nowadays, however, the competition is just a mouse click away and the increased expectations of customers present companies with a number of challenges - strategically, procedurally and also organizationally. "Companies need to rethink their entire value chain - both towards their suppliers and towards their customers - and adapt to the challenges of omni-channel retail," says Dr. Raphael Pfarrer, Senior Management Consultant at GS1 Switzerland. To this end, GS1 Switzerland offers companies in all sectors professional support in process analysis and the optimization of goods and information flows.Strategic strength for the omni-channel worldIn order to provide companies with even broader support, GS1 Switzerland is cooperating with Accelerom AG. Accelerom provides companies with impact transparency across all activities in marketing, sales, communication and services. "We combine intelligent insights with the most innovative technology and expertise to support our customers from analysis and strategy to the design of individual measures in omni-channel market development," says Christoph Spengler, CEO of Accelerom AG.GS1 Switzerland is the competence platform for sustainable value creation based on optimized flows of goods and information. As a trade association with around 5000 member companies, GS1 Switzerland networks participants, promotes collaboration and provides expertise in value creation networks. Global GS1 standards and process models enable the design of efficient value chains. Practice-oriented training, specialist publications and events for the exchange of experience and knowledge are further key areas of activity. GS1 Switzerland is a member of GS1 Global, Efficient Consumer Response Europe and the European Logistics Association.